The new partnership with Bambora means that Soft2Bet will get access to Bambora’s powerful platform PaymentIQ. PaymentIQ enables Soft2Bet to proactively increase acceptance rates, efficiently detect fraud, provide more payment options, and speed up its business growth.
Soft2Bet is currently expanding its reach across Europe, and the PaymentIQ integration will also enhance its ability to process large transaction volumes in regulated markets.
Boris Chaikin, CEO of Soft2Bet, said: “We’re always looking to improve the customer experience across all of our brands, and the integration of PaymentIQ will give our customers even more options. Offering players a tailor-made experience is paramount to the company’s ethos and this deal is a welcome addition to our overall offering.”
Christer Wikman, MD of Bambora for Gambling, said: “Our mission is to shape the most customer focused payment experience in gambling, and we’re thrilled for the opportunity to become a proactive partner to Soft2Bet. They’re an innovative and fast-growing player with high ambitions, and we’re confident that this will be a long and successful partnership.”
Among Soft2Bet’s consumer-facing brands are Malina Casino, Campobet, Zulabet, Wazamba, Nomini. It also has its own affiliate programme, 7Stars Partners. The group currently operates with MGA, with further certification within the EU set to follow.