Leading distributor’s campaign tool is the rising star of acquisition and retention across Asia’s emerging markets
Responding to market demands ahead of the forthcoming Asia Gaming Summit (5th-8th November in Taiwan) QTech Games has announced its next network slot tournament, powered by the sustained success of its market-leading rewards tool, QT Tournament.
The QT Double Up Championship – in association with QTech partners Booongo, August Gaming and Epic Media – is set to run from 10th-30th October, featuring a prize pool of $15,000. This promotional tool provides an industry-first for a platform, enabling any operator to create its own tournaments by drawing from the deep well of QTech’s entire portfolio of products. QT Tournament also allows operators to select specific games or studios which they want to promote.
Operator results from QT Tournament’s performance history to date are already provably reliable, with unique-player numbers increasing by an average of 30-50% during the campaign period. Even more tellingly, though, in the 10 days post-tournament, this augmented player activity was maintained at a 10% higher level when compared to the days prior to the tournament.
QTech’s tournament campaigns foster an ideal environment for providers to boost their games with a great opportunity to generate extra exposure and sustainability. For operators, it’s an influential marketing tool for improving acquisition and retention rates by offering players a chance to win big from small stakes.
It’s just the latest innovation from Asia’s fastest-growing games distributor, as it seeks to consolidate its status across emerging markets on the planet’s largest and most exciting gaming continent. QTech’s USPs centre around its efficient integration work, which is recognised as the fastest in the business.
QTech Games CEO, Markus Nasholm, commented: “One the key features of this rewards tool is that the player sees their score and position displayed on the screen via our unique live leaderboard widget, meaning they never have to return to the homepage to view their status in the competition. It delivers a deeper dive for operator engagement levels by dramatically improving player dwell-time and repeat plays as participants chase a jaw-dropping tournament-winning payout.
“QT Tournament can be configured as an open promotion for all, or customised to specific games or providers only. We provide the public promotion page and accompanying leaderboard for each promotion, and then this highly-flexible product gives you total control as to how you want to run the promotion. The adoption rate and popular demand from operators and their players are a further boost for our leading platform, with mutual marketing via promo pages, online news feeds and social media recommendations acting as a ringing endorsement.
“At QTech, our modus operandi is: one integration for all emerging markets. In fact, as Europe becomes more and more competitive, there is a need for one partner for all emerging territories. And naturally, one of the key components for prolonged success is to have all the right games and products readily at your disposal.”
For more information on upcoming tournaments, please email [email protected]
QTech Games boasts the broadest gaming portfolio around, localized for every Asian region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.