pragmatic play

Provider’s state-of-the-art innovative promotional tool has officially been launched

Pragmatic Play, one of the leading software providers for video slots, live casino and bingo, has unveiled a revolutionary selection of gamification tools, known as Pragmatic Play EnhanceTM.

The highly advanced suite of marketing and gamification features contain a number of elements aimed at boosting the user experience and creating non-stop gaming excitement. The promotional tool acts as an add-on to Pragmatic Play’s premium casino content portfolio, so no development efforts are required from operators.

EnhanceTM focuses on five key areas increasing game performance, including optimising player engagement and retention, boosting revenue, adding value and maximising success for both players and operational partners.

Some of the EnhanceTM functionalities include exciting in-game tournaments, advanced random prize drop tool, free round bonus variations and free card enhancer.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We are delighted to release our cutting-edge gamification promotional tool, EnhanceTM.

“Marketing tools play a vital role in the slot experience in today’s market, and with the launch of EnhanceTM we believe we are firmly placed to play a key role as leaders in this area of innovation.”

The provider’s entire portfolio of video slots, bingo, scratchcards and live casino games is available to its operator partners via one single API.