Playtech BGT Sports (PBS) has unveiled its new MatchAcca tool, which will be available for customers on its self-service betting terminals (SSBTs) during the World Cup.
MatchAcca, which gives customers the option to back related contingencies by combining several selections into a single bet within a single football match, will be the first product of its kind in the retail sector.
An example would be for England to win their opening World Cup 2018 game against Tunisia, Harry Kane to score the first goal, both teams to score, over 10.5 corners in the game, and Tunisia to have a player sent off.
PBS will look to exploit the popularity of this type of bet-request functionality, with various versions being rolled out across major operators online in recent months.
The interface permits customers to pick selections from the standard match screen, and then choose to activate the MatchAcca option which combine the various prices into a single selection.
AlgoSport has provided the detailed algorithms enabling related contingencies to be combined almost immediately for each activation. The supplier maintains close relations with Playtech, ensuring PBS has more in-depth access to development procedures and is available to feedback faster on model improvements.
MatchAcca is set to continue PBS’ digitisation of the retail space, with operators benefitting from a high-margin, automated product that can’t be delivered over the counter.
John Pettit, Managing Director for the UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “MatchAcca is revolutionary for the retail space. We’ve delivered a product which once again brings the best of online betting into the shop, and we’re sure it will appeal to new and existing retail bettors alike.
“Our SSBTs are the perfect platform for a bet request tool, with large screens and extensive football content allowing customers to easily choose selections and activate MatchAcca.
“Operators will experience the higher margins associated with multiples betting, while also driving customer engagement as the industry rides a wave on the back of this style of product.”