Helio Gaming CEO Richard Mifsud is set to discuss the modernisation of bingo, lotteries, and casino for the African millennial at Sports Betting East Africa+2019.


The supplier, which is now working with an increasing number of operators on the continent, has a portfolio of innovative lottery games that are customisable for each brand.


And its CEO is convinced that the need to tailor that gaming content will be the key to introducing the next generation to the world’s most popular form of gambling.


He said: “Lottery products can be a leading vertical for millennials in Africa if we take a pragmatic approach to local markets and understanding the needs of customers, in particular millennials.


“I think the days of having infrequent draws and very fixed product types are gone. It is important to offer variety and flexibility, as well as increasing the frequency of attainable jackpots.


“There is a huge opportunity – not only for existing lottery operators, but also for sportsbooks and casinos that can now easily add lottery to their product portfolios.”


Mifsud will be joined by Melih Aksay, Casino Manager of Diamond Casino in Entebbe, and economist and casino entrepreneur Rakesh Wadhhwa on Wednesday 10th April at the Kampala Serena Hotel in Kampala.


Helio’s offering now boasts the Lotto Hero family of high-frequency, customisable lottery games, betting on international lotteries, and will shortly be boosted by a live lottery option.


These are proven to enhance player acquisition and retention and help operators to cross-sell attainable jackpots to both casino and sportsbook customers.


With unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.