Gartner recommends Element Wave in Market Guide for Mobile Marketing Analytics

Mobile Marketing Automation platform Element Wave features as a leading vendor in Gartner’s recent Market Guide for Mobile Marketing Analytics. The recommendation was made by Gartner Analysts in December’s “Market Guide for Mobile App Analytics.”

Gartner recommends Element Wave for marketers who wish to “drive campaigns across many users in high-volume, time-sensitive environments — a hallmark of online gaming and gambling.”

The research and technology advisory company identifies key mobile marketing suppliers that offer innovative mobile marketing measurement and multichannel campaign management. Gartner identified Element Wave’s multichannel automation, unique chained campaigns and elimination of latency as key recommendation points for growth teams with a focus on real-time communications as one of their top 10 “Mobile Website and App User Analytics” vendors.

Element Wave’s co-founder and Chief Executive Dorothy Creaven says: “Inclusion in Gartner’s report is a great way to kick off 2017. We are delighted to be listed in this report; this recognition of the strength of our real-time technology is further confirmation of the strong results we see on a daily basis working with some of the best-known betting & gaming brands on the planet. We’re looking forward to embedding with more operators and partners this year, those who are determined to harness the value of real-time communications. Congratulations to our engineering and mobile marketing teams for designing and creating a truly game-changing, customer focused product.”