Operator and slot provider grows free-to-play presence with fourth brand

Leading games provider and operator Design Works Gaming (DWG) has expanded its portfolio of social casinos with the launch of Cash River.

This is DWG’s fourth free-to-play brand and comes with a new set of retention and engagement tools inspired by popular social network games such as FarmVille and Island Experiment.

As well as providing entertainment for players, over 3 million of whom have downloaded its social casinos from Facebook, iOS and Android, DWG is using insight from its social casinos to allow them to offer a compelling new range of real money gaming titles.

Set to launch in the UK market later this summer, these games will give operators access to high-quality proven content that has been validated by millions of players in social and land- based casinos.

Like DWG’s existing social casinos, Cash River offers a mix of classic Las Vegas-style slots and video slots. In addition, players also have the option to purchase and plant “money trees” that reward coins in various amounts at different times.

They can also use gems as a secondary currency to buy more trees or upgrade existing trees, or to access the VIP area to unlock games, coins and premium trees.

Different reward levels on the site and its app are designed to encourage players to return to the game and to promote in-play purchases.

Troy Zurawski, President and CEO of DWG, said: “We are thrilled to launch our fourth social casino and are especially proud of our Money Tree retention mechanism, which gives players the possibility to redeem free virtual currency every few minutes instead of the traditional hourly bonus, proving that money really does grow on trees!

“The levelling-up and VIP system is also unique with different paths a player can take to experience the various worlds in the game, creating an engaging and interactive experience.”

Cash River is the latest addition to DWG’s social casino portfolio which includes Diamond Sky Casino, Spin Vegas Slots and Super Scratcher Casino.