SIS (Sports Information Services), a leading supplier of products and services to the retail and online betting markets, today announced a deal with Danske Spil to provide its new Greyhound Service in a Watch & Bet format.
SIS will provide the Danish bookmaker with its new and improved SIS Greyhound Service, and as part of the agreement SIS will supply live pictures, commentary and data for British & Irish greyhounds for retail and online.
The announcement follows the recent deal with William Hill who were the first bookmaker to take SIS’s Greyhound Service in a Watch & Bet format, and deals announced late last year with four Spanish bookmakers, with SIS now supplying 90% of the Spanish retail market. In addition, all UK major bookmakers have broadcast SIS’s new greyhound service since 1st January.
SIS Sales Director Sandra McWilliams said: “SIS has produced high quality and reliable content for the betting industry for 30 years and we have now developed an even better greyhound product for the international market.
“We are thrilled to be working with Danske Spil to provide them with our SIS Greyhound Service and we believe the content will prove popular with their customers and generate significant revenues and profits as the service develops”.
Jens Nielsen, Head of Sports Betting at Danske Licens Spil, said: “We are happy to have secured this enhanced content, and that we are able to expand our product offering for our customers through our partnership with SIS. I believe that they will appreciate the quality greyhound content on show and the service from SIS which provides our customers with high quality content, at times that suit them.
“We have only started offering Greyhound races from the New Year and we are convinced that SIS’s greyhound service will give our customers exciting experiences and will be a driving force in increasing interest and sales on our Greyhound product on all our sales channels (retail, web, mobile and app).”