Integration boosts supplier’s presence in North American lottery market
IWG has launched its instant win games portfolio with Kentucky Lottery, through the Lottery’s website.
As part of the deal, the Kentucky Lottery is integrating IWG’s content library via its online lottery platform found at kylottery.com. The launch includes IWG’s flagship game, Super Cash Buster, which is now available in portrait mode for the first time.
IWG believes this partnership will provide an improved instant win gaming experience for players in the Bluegrass State.
This latest partnership expands IWG’s network of lottery partners within North America, with its games currently live with ALC, BCLC, Georgia Lottery, Loto-Québec, Michigan Lottery and Pennsylvania Lottery.
Rhydian Fisher, CEO of IWG, said: “Partnering with Kentucky Lottery is an important move for us and we’re delighted to be offering our games to its ever-growing player base.
“Our industry-leading design and development teams create the most innovative games within the instant win sector and will allow Kentucky Lottery players to enjoy a fun, new gaming experience. We’re very hopeful our portfolio will deliver yet more funds for college scholarships and grant programs across Kentucky.”
Marty Gibbs, interim president and CEO at Kentucky Lottery, said: “We’re excited by the continued adoption of our online Lottery games among Kentuckians. This partnership with IWG will enable us to increase the variety of games available to meet the expectations of all our players, as we plan to introduce even more new games from IWG to our players in the coming months.”