Instant Games second largest activity among EL Members
In 2017 the overall sales of Instant Games (or sometimes called Scratch Cards) in Europe was 25.9 billion euro. This made Instant Games the second most important game in the portfolio of the Members of the European Lotteries Association (EL). The largest lottery activity are traditional Lotto-games (51.8 billion sales in 2017). Instant Games are still growing in 40 markets in Europe where they are available. Growth was 4.2% in 2017. Italy is the largest market for Instant Games, followed by Portugal and France. European Lotteries Association brought together over 80 experts to discuss the developments in this important game category for the first time ever in Rotterdam, the Netherlands.
“It is a good opportunity to bring together the experts from our Members and to discuss developments and best practices on Instant Games”, said EL Secretary General and moderator of the event Arjan van ‘t Veer. “Such an important game category deserves a podium and I am happy that over 80 participant are together. It is especially valuable that all major vendors of Instant Games take part. The seminar is an excellent place to learn and see experiences from all over Europe and even from Canada. It will definitely be on the agenda in 2020.”
The Instant Games seminar is hosted by the Nederlandse Loterij and takes place on 28 and 29 March in Rotterdam.