With only two weeks to go before the inaugural Scandinavian Gaming Show (Stockholmsmässan, Stockholm, Sweden, 5-6 September 2018), Eventus International discusses why the conference is important, who you will have the opportunity to meet and what you will learn.
Sweden is and will continue to be one of Europe’s most acclaimed gaming destinations both for online and land-based punters and operators. This is due to Sweden’s status as a developed market and strong economy with high disposable adult income. With the new regulations for the Swedish gambling market coming into effect from January next year, many operators would like to know what opportunities the Swedish market has and how to capitalize on them.
For a start, these new regulations will open up more opportunities for local Swedish operators to enter their own market legally. Previously, the regulatory vacuum in Sweden meant that foreign operators could nearly do anything they pleased, now the new regulations should give everyone an even starting point in a legal and regulated market. Both local and foreign regulators will have to adhere to the rules set out by the Swedish Gambling Authority, and both will have their own strengths i.e. local operators may be able to gain new players by bringing new ideas and an understanding of their own market to the table and foreign operators have the lead in terms of market awareness.
New operators means new clients for software companies, advisory services, affiliate marketing companies, media companies and other services that operators need to survive and thrive in the gambling sector.
Although all these opportunities are fantastic, everyone needs to understand that they will be entering a marathon. When the starting gun is fired in January, everyone will be running to take the lead and get the competitive edge on their competition with hundreds of applicants all vying for the number one spot. There simply is no time or room for late starters, and that’s why the Scandinavian Gaming Show is so important.
“Think of the show as both the intense training regime to prepare for the race and the call for operators to get on their marks, get ready and go for gold in January” – Jordan Crossley, Conference Producer, Eventus International.
With the event taking place four months before the start of a new era in the Swedish gambling sector, attendees will have the opportunity to learn about the regulations, marketing rules, strategies for succeeding in newly regulated markets, lessons in best practice and cutting-edge technologies to excite and keep punters entertained for years to come.
Delegates will also have the opportunity to meet industry icons from around the world who all come from software, operational, legal, advisory and marketing backgrounds. The Swedish Gambling Association will also be there to answer any questions you may have and assist you with applications to the Swedish Gambling Authority.