Attendees at the 2016 edition of ICE Totally Gaming were greeted with a surprise appearance from ‘the Real Deal’ former undisputed heavyweight champion of the world, Evander Holyfield on Wednesday afternoon at the SBTech stand.


The five time World Heavyweight Champion mingled with visitors and posed for photos on the showfloor at ICE 2016, which is the largest event on record, occupying nearly 39,000 sqm of stand space. Holyfield’s knock-out appearance followed those of former England international footballers Rio Ferdinand and Michael Owen.


The former Olympic boxer joined award-winning supplier SBTech at ICE following the company’s announcement that they will be supplying the largest lottery supplier in the Czech Republic, SAZKA, with a full turnkey sports betting solution. Jo Mayer, ICE Marketing Director said: ”The 2016 edition of ICE has been our biggest yet and it’s fantastic to have these larger than life sports stars on the showfloor.


“The feedback from everyone at the show has been really positive and I can assure all of our stakeholders that the gloves are off when it comes to the innovations we’ve got in store for next year’s event.”