Eventus-International, the foremost independent global events company specialising in gaming conferences and exhibitions, today announced the launch of CASINO MARKETING FORUM in August this year at the Emperors Palace in Johannesburg, South Africa.

Taking place 23 – 25 August, the FORUM was specifically created and designed to inspire and equip casino marketers and leaders with new ideas and new approaches to their challenges and to facilitate collaboration with some of the smartest minds in the field.

Today’s marketing professional is faced with a surge of marketing and digital innovations that are profoundly changing the marketing landscape. They are required to respond swiftly to stay ahead of digital trends while traditional marketing structures are straining to manage and adapt. Applying their trade within the vibrant, fast-paced and often volatile gaming environment, the role of the marketer is becoming increasingly important having to shoulder the enormous task of affecting almost every function at a casino property, and beyond.

“Launching the FORUM this year is particularly important,” said Yudi Soetjiptadi, Project Director at Eventus-International. “Casino marketers have an enormous task in keeping up with all the new digital and marketing innovation and developments, while at the same time executing in an economic environment that simply does not afford big marketing budgets and departments. And they have to perform. Delivering exceptional results that directly affect the bottom line of the casino property is part and parcel of why they are appointed.”

The FORUM will engross the audience of marketing professionals and leaders in all aspects of digital innovations and advances, while at the same time invigorating the crucial role of traditional platforms. From casino promotions to brand strategy, big data and deep-dive analytics, to affiliate marketing, content strategies, marketing automation, mobile and the programmatic revolution – and attracting millennials, delegates will learn which trends, tools and strategies are needed to master their craft and execute flawlessly.

The FORUM format is interactive and focused on unlocking the collective knowledge of the audience through speaker sessions, panel discussions, workshops and a World Café. The line-up of speakers will include the industry’s most ambitious and forward thinkers.