The Casino Marketing Forum today announced the finalized lineup and agenda for the Forum, taking place 23 – 25 August 2016 at Emperors Palace, Johannesburg, South Africa.
For marketers, technology and the world of digital has opened up a new world. Unrelenting waves of marketing and digital technology are profoundly changing the marketing landscape – marketers have to respond swiftly to stay ahead and remain competitive. The Casino Marketing Forum is designed to inspire and equip the Casino marketer with new ideas and new approaches to their challenges, and to facilitate collaboration with some of the smartest minds in the industry.
The Forum goes beyond the traditional conference format, presenting a new interactive event format with specifically designed sessions focused on power conversations and carefully moderated themes. The Forum starts off with an Ice Breaker session to get attendees to know each other, and then features a World Café, Panel Discussion and Challenge Your Peers session – all designed to unlock the collective knowledge of the audience.
Day one and two of the Forum days (23 – 24 August) feature top South African and International industry experts in marketing and media, digital and legislation. The formidable speaker panel will be on hand to inform and provide sage advice to casino marketing executives, as well as answer questions and interact with the attendees. The industry experts on board include:
Gary Jackson combining his Big Data and Analytics expertise with standup comedian talents to chair the event – LOL Entertainment Group, Hong Kong
Madelein-Joy Özok discussing the complexities of marketing as a discipline – Sun International
Rajesh Dullabh addressing data and how it can drive results – Tsogo Sun
Arjan Korstjens will help delegates build communications strategies for the Casino floor – Totally Gaming Academy, Amsterdam
Pietro Calicchio gives and overview of the state of the gambling industry – PwC
Laiza Zikalala discusses the role of online and offline media – Media Shop
Sibongile Simelane-Quantana leads the panel discussion on responsible gambling – SARGF
Ivan Zaltsman joins the panel discussion to give insight from a sports betting perspective – World Sport Betting
Marc Samouihan leads performance and affiliate marketing and email marketing sessions – New Media Logic
Edward Lalumbe explains the impact of FICA on Casinos – Gauteng Gambling Board
Sarah Buerger overviews POPI and successful POPI projects – Michalsons Attorneys
Sarina de Beer explains what makes a brand in the mind of a younger generation – Ask Africa
Crispian Brown is focused on how to use content in a marketing strategy – New Media Publishing
Paula Raubenheimer takes the delegates through the complexities of programmatic buying – Southern X
Jonathan Hoehler explains why mobile is no longer a buzzword – DigitData Limited
Day three of the forum is devoted to two workshops. Workshop one: ‘Fast Track to Digital Marketing’ is presented by Nic van den Berg, Joint Managing Director of NMP Agency, whilst workshop two, the ‘Creating Big Data Consumers in Gaming’ Masterclass is led by Gary Jackson, Founder of the LOL Entertainment Group.
Forum registration is now open at www.casinomarketingforum.com