Developers should take responsibility for educating players about playing high-risk games, according to Mads Peter Veiby the chief executive and co-founder of Spilnu.dk and Magnet Gaming.
Veiby, who was speaking on a panel discussion about the mechanics of trust in gaming at ICE Totally Gaming on Tuesday, said that developers should design a platform in order for players to experiment with small, but more achievable winnings.
“If there is a machine with a huge jackpot, you are unlikely to win it,” Veiby said. “However, if you start with slots that have smaller amounts of money, where you have more chances to win, it will make you feel better. “Then, after you have trained players for a while, you can bring them to a new level. Of course, there is a risk that they will be mad if you ask them to qualify for certain games, but they would benefit from it eventually.”
However, Joe Saumarez Smith, the chief executive of Sports Gaming Ltd, argued that the market cannot dictate which games customers should play. “The worst scenario for us is if a person puts £200 on their account, loses it all in a minute and leaves,” Smith said. “And yet we cannot really tell them not to play certain games, because they are high risk. We cannot limit them in choice.”
Jamison Selby, who leads the games team at b Spot, added that education is extremely important for all of the market’s players. “If I start something new – for example, go for boxing classes – I want someone to teach me. If I just show up there, boxers would beat me up,” he said. “There is no reason why games cannot take players through an educational progression, responding to an individual’s play. “I think we are starting to get to a point where we can make education responsive. We know who they are and what they do, and we can respond to that and thus start to build trust.”