Sponsors of ICE London’s Consumer Protection Zone (CPZ) have already
generated in excess of £30,000 for charities and not-for-profit
organisations working in the responsible gambling space. The first wave
of progressive gaming companies to pledge sponsorship comprise: 888
Holdings; ALEA; GVC Holdings Plc; Kindred; LeoVegas, and Videoslots.
The importance of providing a platform for responsible gambling and
driving practical initiatives to protect players throughout the world
has never been greater. Ewa Bakun, Director of Industry Insight and
Engagement at Clarion Gaming and the person responsible for introducing
the CPZ to ICE London, confirmed: “The Consumer Protection Zone is a
focal point of the ICE London show floor and is fully dedicated to
responsible gambling and consumer protection. We are delighted to have
such proactive sponsors who are directly involved in supporting a
progressive and responsible approach to gaming. It’s encouraging to see
so many operators getting involved with this initiative as the proceeds
of the sponsorship will be donated to a charity, or a number of
charities, which we’ll decide based upon our sponsors’ feedback as the
fundraising continues in the run up to, and during, ICE London.
Alongside our current sponsors, we look forward to welcoming additional
supporters to the cause, whether they are regulators, research bodies,
treatment agencies or commercial organisations.”
The Consumer Protection Zone, relocated to a high footfall area in the
South Hall at ExCeL London, will feature the international industry’s
most forward-thinking Responsible Gambling organisations who will
participate in a comprehensive agenda of presentations and discussions.
A key focus for analysis and discussion will be the Responsible Player
Journey, which starts from game idea to design, through gameplay
monitoring, interaction, intervention and, ultimately, to self-exclusion
and blocking. The CPZ agenda has been curated to showcase how
technology can improve consumer protection tools and will involve
policy-makers and regulators as part of the networking session for
International Legislators.
CPZ exhibitors confirmed to date comprise, Gamcare, Gordon Moody,
Mindway, Sustainable Interaction and Young Gamblers Education Trust
(YGAM). With Clarion Gaming hosting charities and non-profit
organisations on a complimentary basis, the aim is to enable
organisations to engage with operators about their innovations and,
courtesy of ICE London’s unrivalled international reach, help to
progress responsible gambling and consumer protection throughout the
global gaming industry.
The unique number of visitors attending ICE London 2018 was confirmed as
a record 33,536, an 11 percent increase on 2017 and a landmark which
constituted the event’s seventh consecutive year of growth. Despite
occupying an additional hall at ExCeL London, density increased
year-on-year, with the average number of visitors per stand up 17
percent and the number of visitors per square metre up 12 percent. The
ICE London brand also demonstrated its unique ability to engage with
gaming professionals based throughout the world, with the exhibition
experiencing a surge of visitors from key growth regions, notably North
America (+33 percent), Africa (+23 percent) and South East Asia (+18
percent).
For more information, and to experience the spirit of genius at ICE London 2019 (5-7 February, ExCeL London, UK), visit: icelondon.uk.com
To discuss sponsorship opportunities within the Consumer Protection Zone, contact Ewa Bakun at ewa.bakun@clariongaming.com or for exhibition and branding opportunities, Joshua Wright at joshua.wright@clariongaming.com.