ICE London’s credentials as the leading gaming technology event have
been underlined with confirmation that Emailage, one of the world’s
leading online fraud deterrent experts, will be making its first assault
on the online gaming vertical at the 2019 event (5-7 February, ExCeL
London, UK).
Heralding its ‘truly unique proposition’ for reducing online fraud Chris
Thomas, General Manager at the corporation stated: “We’ve always known
that Emailage is a great fit for the online gambling vertical and with
fraud being one of the main issues in the online gaming space, we feel
that ICE London represents the best place to start and show what we can
do. The team has been aware of ICE and we always knew that we would
start attending as exhibitors when the time was right. Now with a big
focus in the gaming vertical, this is a naturally great place for us to
start.”
Founded in 2012, the Phoenix, Arizona-headquartered company builds a
multi-dimensional profile associated with a customer’s email address and
renders a predictive risk score through key partnerships, proprietary
data and machine learning technology. “With your email address being
your only global digital identifier, Emailage offers a simple and easy
way of separating fraudsters from genuine customers, without impacting
conversion rate or user experience,” Thomas continued. “Many operators
are still using manual processes or are not doing much in the way of
verification until the player deposits or requests a withdrawal which
can be too late. Our company provides a truly unique proposition which
can help fight fraud at the first point of contact with the player and
without impacting conversion rate or user experience.
“With Emailage you are able to find out if the player is genuine or not
before you even provide them with an account or before you start using
other complex, slow and costly verification methods. To our knowledge
there is no one else in the industry doing this in the same way as us,
and we believe we have something that is truly unique which is going to
help gaming clients immensely in the fight against fraud.”
The widespread impact of fraud to gaming, ecommerce and technology
industries is reflected in the company’s international reach via its
offices in North America, Asia-Pacific, South America and the UK.
Commenting on their solution’s ability to be simply integrated to
platforms anywhere in the world, Thomas said: “Emailage has a network of
data and patent protected technology that no one else can match. With
one single API you have access to our global network and full access to
all the features. As first time exhibitors at ICE London, we are really
looking forward to bringing something unique to the online gambling
space. Something that no one else is doing and something that we think
will be a game changer in the gambling space when it comes to fighting
fraud.”
Emailage will be showcasing their solutions from Booth
N9-748 at ICE London. For more information, and to experience gaming’s
spirit of genius, visit: icelondon.uk.com
