The international gaming community has arrived in London to celebrate the 21st edition of ICE Totally Gaming, which today opened its doors to the largest edition in its long history. Thousands of guests braved London’s coldest day of the year to be part of what is the biggest birthday celebration in gaming history. Organisers are reporting a strong first day attendance as visitors prepare to negotiate the record 37,500 sqm of stand space.
“It’s going to be a busy week,” Clarion’s Kate Chambers said. “The show has grown immeasurably since its inception in 1994, we now have more than 500 exhibitors from across the global industry representing over 60 jurisdictions. We’re preparing ourselves for the busiest ICE to-date.”