On January 17-19th 2017, London’s iconic ExCel Exhibition centre will again be the venue for EAG International and the Visitor Attraction Expo. EAG International is presented by bacta and follows a 70 plus year tradition of a coin-op and amusement show being held in London at the start of the New Year. The co-joined Visitor Attraction Expo, now in its third year, is presented by BALPPA.


EAG International is now firmly established as a must-attend event for operators of amusements facilities and still has its heart in coin-op. VAE is targeted primarily at operators of visitor attractions, indoor play and adventure play. Speaking of the advantages of having the two shows together, Organiser Karen Cooke explains: “Historically, things were simple, if you were in the amusements sector you went to an amusements show and if you were in the attractions or play sector you went to a parks and attractions show.


“In recent years things have moved on and as commercial pressures have increased, businesses have had to adapt and fight for their share of the total out-of-home leisure spend. We see it all around us with visitor attractions achieving incremental revenues through the adoption of coin-op, whilst many traditional coin-op venues are now employing theming and adopting indoor and adventure play to widen their appeal. In short, no-one has exclusivity on new ideas and that’s what we have in abundance at EAG International and VAE. In this case, the combined total is very much greater than the total of the two parts so we’d urge people to spend time at both events,” confirms Karen.


EAG and VAE continue to attract new exhibitors, with Lockyers, Heber, Wexel Gaming, Cotton Candy and Huggables joining regular supporters of the event. In total, visitors to EAG and VAE will be treated to presentations from well over 300 manufacturers, with many choosing the event as a launch platform for exciting new products. Both bacta and BALPPA hold events to coincide with the two shows, and many companies and special interest groups hold their own gatherings, secure in the knowledge that everyone will be in the same place at the same time; such is the draw of EAG and VAE. Having two shows in one location brings unique opportunities for both exhibitors and visitors so whatever sector you may be in, a trip across to ‘the far side’ of the exhibition hall might well prove to be a great investment.


EAG International and The Visitor Attraction Expo are organised by SWAN EVENTS Ltd 10, Clare Lodge, 41 Hollybush Lane, Harpenden, Herts. AL5 4AY