At what was universally described as ‘the best ICE, ever’ Merkur Gaming made a bold statement of its own as the undisputed leading German innovator and manufacturer of gaming equipment delivered its biggest ever ICE presence and presented a star attraction with the international debut of its merkurstar™ cabinet.


Now firmly established as the world’s biggest and best business to business gaming event, ICE Totally Gaming annually challenges its exhibitors (a record, well over 500 this year) to bring the newest and best innovations and solutions to London. Merkur Gaming, part of the Gauselmann Group, responded to the challenge by giving a full international launch to the futuristic merkurstar™ cabinet that was shown for the first time at the recent G2E in Las Vegas.


The new merkurstar™ became an instant attraction to the visitors that thronged the Merkur Gaming booth right from the opening of the show on Day 1 and the crowds that continued right up until the event’s closing on Day 3. It was a response that thrilled Sakis Isaakidis, Senior Director, International Sales: “The response to merkurstar™ has been simply fantastic” he said, “and our visitors’ support and excitement at our new cabinet innovation strengthens our belief that merkurstar™ is all set to be a ‘must have’ product on the gaming floors of international casinos.”
The modern merkurstar™ upright cabinet stands out visually thanks to its modern design and the striking lighting effects along the edges of its two 24-inch monitors. Intelligent ergonomic design features, high-resolution HD technology and excellent sound all combine to guarantee perfect entertainment. Along with the cabinet release an all new, 11-strong, game mix also made its debut in London, presenting a broad range of high attraction game themes that ideally complemented the obvious attraction of merkurstar™.


Merkur Gaming’s already highly successful Avantgarde™ slant top also attracted great attention at ICE. The premium multi-game platform stands for realistic graphics and game animations in outstanding quality. The eye-catching frame illumination of the two 27-inch widescreen displays plus its straight contours characterise the Avantgarde™ slant top’s refreshing design.


The Gauselmann Group’s manufacturing company, adp Gauselmann, together with the British multi-platform developer Blueprint Gaming, the Merkur Dosniha company, responsible for the development and distribution of multi-game products in Spain, and – demonstrating the Group’s sports betting expertise – the Cashpoint company and the XTiP™ brand were also represented. The Gauselmann subsidiaries edict egaming and money handling specialists GeWeTe had their own individual booths, located immediately adjacent to the Merkur Gaming stand itself. All of these reported a huge upswing in both visitor attendance and specific enquiries about their individual product portfolio offerings.


With a celebratory ‘Happy Hour’ closing out the final hour of the show’s first two days (and each one hosting a Prize Draw where lucky customers won exciting high value items) ICE was simply a validation of Merkur Gaming’s status as a ‘Tier One’ gaming company whose outstanding Team are always ready and willing to go the extra mile in the pursuit of customer satisfaction and service.


Member of the Board Jürgen Stühmeyer expressed his satisfaction with both the Merkur Gaming team and with the show itself: “ICE Totally Gaming has been a great success for our company, our brand and our exciting products: one that has been made possible by the efforts of our outstanding team and also by the excellence, in every aspect, of the show itself. As we move to enter new international markets our experience here will prove to be of great value and I am more convinced than ever that the Merkur Sun will be shining brightly as we go on to achieve our goals.”




Lars Felderhoff_Stefan Bruns_Juergen Stuehmeyer_Dr_Werner Schroer_Charles_Hiten_Sakis