The ICE is recognized worldwide as one of the most important gaming trade shows. This year, the industry event took place once again from the 3rd to the 5th of February in London’s ExCel Exhibition & Conference Centre. The family-run Gauselmann Group likewise demonstrated its developmental know-how and innovation to the international audience in the British capital.


“For the Gauselmann Group, the ICE in London is both a must and a welcome option for internationally active developers, manufacturers, suppliers and operators of slot and gaming machines. With a total of nine subsidiary companies and a concentrated expertise, we were optimally represented in London and we were well-received by our customers and business partners accordingly”, explained Jürgen Stühmeyer, Management Board member in charge of Sales & Marketing at the Gauselmann Group.


The wide-ranging exhibition portfolio of the games makers ranged from country-specific multi-games as well as SBG (server-based gaming), VLT (video lottery terminals) and jackpot solutions through to online gaming platforms and cash management solutions up to sports betting. In addition to the international gaming products of Merkur Gaming, adp Gauselmann GmbH was also this year represented on the exhibition stand as a manufacturer company of products for the international and the German market as well as Mega-Spielgeräte GmbH & Co. KG as a specialist for jackpot systems. The ICE was perceived more intensely this year than in previous years by the German expert audience, especially in light of the fact that the 2015 IMA industry fair did not take place in Düsseldorf. With this in mind, the Gauselmann Group also presented the fair visitors with some of the product highlights from its domestic market, such as the Spielcenter Seven or the “SL” Full-HD Multigamer Merkur Ideal Vision Slant Top.


Even the Merkur Advisory Board seized the opportunity to gain an impression of the current product range of the Gauselmann Group. The Merkur Advisory Board is the central forum for dialogue and an important informal advisory body between Gauselmann AG and all the major customers of the German operated machine industry. As part of their London visit, the members of the Merkur Advisory Board also visited the biggest bingo club operation in Europe, which also belongs to the German-based Gauselmann Group.


Products from subsidiary company Blueprint Gaming – one of the leading British providers of gaming machines and gaming content, server-based gaming networks as well as casinos for online and the mobile sector – were particularly well received by the British public. In addition, the cash handling specialists at HESS Cash Systems and GeWeTe, the company Dosniha as specialist for the sale of multigamers in Spain, the experts in online gaming platforms from edict egaming, as well as the Gauselmann subsidiary company Cashpoint, with its sports betting expertise, were represented at the ICE.