Betcom, part of the highly successful Gauselmann Group of UK facing gaming brands will be showing two Cat C products at EAG both of which are licensed from the creators of popular television quiz shows Deal Or No Deal and The Chase.

Utilising popular licensed themes to create a strong gaming proposition is a valuable tactic as Simon McCarthy, Managing Director of Betcom, outlined: “Typically a great licence will be a theme or brand that gives the game a recognisable and familiar walk up factor” he said. “As well as being familiar and popular it helps if the programme is linked to winning a monetary prize which is the case with both Deal Or No Deal and The Chase. The licence must also represent a good ‘fit’ with the entertainment theme and as a result enhance the player experience”.

“However, at at the end of the day it’s the players’ acceptance of the theme as well as the core game elements which will determine whether a product is successful or not. The market can be certain that Betcom product comes from a solid base line with our player profiles performing model after model”.

Being part of the Gauselmann Group, Betcom is able to draw on the insight and experience of its sister companies in this case having access to those licenses which have already been successful within the digital arena and which therefore can be profitably incorporated into Betcom’s bricks and mortar portfolio. “Of course it’s a massive help being part of a broader very successful Group and one which clearly benefits our customers,” stated McCarthy. “The current range including our pipeline for 2020 covers four different profiles. We look to offer a mix and match of profiles in order to deliver full operator flexibility when injecting new models”.

As well as Deal Or No Deal, which was one of the best selling models of 2019 a success which helped Betcom to grow its market share, year-on-year, the company will also be showing The Chase – Head to Head, which represents a new profile as a strategic initiative to help grow the player base.