#Tickets2Wishes, which encourages FEC customers to donate their left over redemption tickets to Rays of Sunshine via the Bacta Charitable Trust, has received a major boost following confirmation that the scheme is to be installed into the seven existing SuperBowl locations in the UK as well the two new locations which will come on stream in the ensuing months. One of the industry’s most creative and successful fund raising initiatives, #Tickets2Wishes has generated a total of £35,000 for Rays of Sunshine, one of four deserving causes that are being supported by the Trust.

Announcing the link-up, Sega’s Justin Burke, said: “Rays of Sunshine is an amazing charity that Sega has been proud to support through the years via Bacta. To have the opportunity to bring #Tickets2Wishes to the front line so to speak, and enable customers to participate by donating, and importantly to see the results of their efforts, is priceless.”

Welcoming the partnership, John White, Bacta CEO stated: “The industry is renowned for its creativity and #Tickets2Wishes is a perfect case in point. The scheme, which was pioneered by Bacta President Elect, James Miller, enables members to use their business to generate funds, raise the profile of their venues, of the industry and of the charity without even breaking into a sweat! It serves as a big thank you to customers and can be deployed across social media to enhance a venue’s engagement with the communities it serves. I am delighted that Justin and the teams at Sega/SuperBowl have adopted #Tickets2Wishes in this way.”

The association with Rays of Sunshine, which began in 2011, has seen Bacta members cycle, run, walk and yomp in aid of the charity which grants wishes to children aged three to 18 years old living with serious or life limiting illnesses. Bacta has raised over £500,000 providing children with experiences that provide them with the chance to forget their illness and do something they could otherwise only dream of. As well as Rays of Sunshine, the Bacta Charitable Trust is also raising funds for Macmillan/Royal Marsden, Great Ormond Trust Hospital and the Teenage Cancer Trust.