Company’s Solutions Significantly Expand Player Rewards
Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) has teamed up with Golden Nugget Hotel and Casinos, and its sister company Landry’s, Inc., to integrate its CMP™ player-loyalty system with Landry’s Select Card Program – enabling Golden Nugget player’s club members to spend their casino loyalty rewards at Landry’s 500 restaurants across the United States.
This groundbreaking integration was made possible by Scientific Games’ universal card capabilities built into its robust CMP player-tracking solutions and is currently live at the Golden Nugget in Biloxi, Mississippi, with plans to finalize implementation in early 2017 at the Golden Nugget properties in Las Vegas and Laughlin, Nevada; Lake Charles, Louisiana; and Atlantic City, New Jersey.
The solution enables Golden Nugget 24 Karat Players Club members to use their Golden Nugget comp dollars at all Landry’s, Inc. restaurants nationwide through Landry’s Select Club program – giving loyal Golden Nugget guests VIP access to more than 500 locations coast-to-coast, including well-known brands such as Landry’s Seafood House, Morton’s The Steakhouse, McCormick & Schmick’s Seafood & Steaks, Chart House, Vic & Anthony’s Steakhouse, Rainforest Café, Claim Jumper, and Bubba Gump Shrimp Co.
Golden Nugget Senior Vice President Jim Hoskins said, “Projects like this are a great example of why we have partnered with Scientific Games for casino-management systems at all of our casino resorts. Not only are Scientific Games’ systems scaleable, robust, and feature-rich, they are open and modular, enabling integration with our Landry’s Select Card program. Scientific Games and their experienced team partnered with us to custom-develop this integrated solution which gives our valuable guests even more ways to leverage their loyalty. Scientific Games is much more than just a software and hardware company – they are a true services company.”
Derik Mooberry, Scientific Games Group Chief Executive of Gaming, said, “We are humbled and honored that Golden Nugget partners with us for solutions across the entire casino floor, including game platforms, game content, table products, mobile platforms, and our SG Universe™ Play4Fun Network™ social casino platform. The opportunity to work with Golden Nugget on this first-of-its-kind player-loyalty integration with Landry’s incredible restaurant portfolio is another example of how we differentiate ourselves by working with our customers to understand and identify their needs and provide solutions and professional services that support their success.”