Racing Post continues its expansion with a new brand – Pickswise – providing expert tipping content on US sports like NFL, basketball, hockey and baseball.

Racing Post has been live with Pickswise since the beginning of 2019 and has experienced significant user growth since the start of the NFL season. Having recently secured a vendor licence in New Jersey with other states soon to follow, the Pickswise website will officially launch this week with a free to play fantasy game in association with Incentive Games, offering a $250,000 first prize.

The move to the US extends Racing Post’s growing digital business and continues its diversification beyond horseracing. In this latest initiative into sports, Racing Post has applied its renowned betting expertise to US sports and has invested in both automated and manual content to deliver information and insight to sports bettors.

Cian Nugent, Racing Post’s Digital Director, said: “We explored a number of different options for our entry into the US market, but with our experience in engaging bettors with expert tipping content an affiliate play was an obvious first option. We’ve already seen the success of that since the start of the NFL season and we’re looking forward to working with our bookmaker partners to maximise the opportunity.”