PartnerMatrix is pleased to announce the signing of a new partnership with Prisma Gaming, Armenia-based iGaming provider. Prisma Gaming is a 3rd-party platform provider set to integrate PartnerMatrix platform and enable their clients to access PartnerMatrix’s affiliate and agent management system.

Through the newly signed agreement, Prisma Gaming will offer PartnerMatrix system to their network of clients, and moreover, use the solution to launch their own affiliate marketing program for the B2C brands, General Casino and Lucky Line.

Part of EveryMatrix Group, PartnerMatrix was created under the vision of one system to reach millions of players, currently catering to over 100 casino and betting operators, including Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa or TotoGaming, with 24 new clients joining in the last 12 months.

Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Prisma Gaming is a rising star in the iGaming vertical, and I admire their huge ambitions and potential, especially when it comes to their plans to focus on their affiliate business. They are targeting the right markets at the right time, and our team is putting in all the efforts required to help them reach new business levels through efficient affiliate marketing.”

Vaghinak Nersisyan, CEO of Prisma Gaming, says: “Currently we are integrated with the best affiliate marketing solutions in the market, and PartnerMatrix now joins our suppliers with their powerful software. However, this is more than just another integration, since we’ve decided to launch an affiliate program for our casino brands using PartnerMatrix solution.”

Emphasizing the role of affiliate marketing in iGaming, Mikhail Nahapetyan, CEO of General Casino and Lucky Line, adds: “We recognize the importance of having an excellent player acquisition program. General Casino and Lucky Line will greatly benefit from the launch of the upcoming affiliate program, and we are confident that the results will not wait to show.”