NOVOMATIC subsidiary Greentube has acquired a controlling interest in BlueBat Games, the Vancouver-based business which helped to develop the company’s Greentube Pro turnkey social marketing platform.
BlueBat has worked with Greentube since May last year, when it partnered the business to develop the Greentube Pro turnkey social marketing platform. It also created the BlueBox Engine, a social gamification product designed to help clients increase player engagement. Greentube said that the deal would further expand its US presence by giving it access to a technology extension, allowing it to develop white label solutions for land-based casino operators. The companies have already collaborated on a B2C social casino product, Magic Key Casino, which features a selection of Greentube’s real-money games repurposed as freeto-play products.
“We worked closely with the BlueBat team on a number of projects in the past year”, Greentube chief executive Thomas Graf said of the partnership with BlueBat. “After the launch of Greentube Pro, it became apparent that BlueBat and Greentube’s approach to social gaming were in direct alignment. The acquisition was the next logical step in our progression.”
Greentube is a leading European B2B supplier in the online gaming segment and a leading provider of social gaming in Europe, the United States and Australasia. Founded in 2011 by former Electronic Arts veterans Kenny Huang, who serves as the CEO, and chief technology officer Tim Harris, BlueBat has also created a selection of penny slot games.
The purchase further strengthens Greentube’s suite of iGaming solutions, with the supplier having recently established Stakelogic, a dedicated 3D slot development studio, focused on creating a line of innovative new mobile products.