Metric Gaming, a disruptive B2B sports betting services provider, has partnered with Sports IQ, a best-in-class oddsmaker, to build and launch a full suite of next generation US sports betting products.

The partnership with Sports IQ will empower Metric Gaming to provide a market leading one stop service for NFL, NBA, MLB, NHL products, as well as the college variants. Operators can consume the service as a simple price feed or a fully managed turnkey service.

The potent combination of Metric’s multi-tenant sports betting platform and Sports IQ’s cutting-edge proprietary modelling technology delivers robust pricing and superior product features that can be fully tailored and customised to Operator needs.

With the partnership agreed earlier in 2019 all major sporting codes will be available to customers in Q1 2020.

Martin de Knijff, CEO at Metric Gaming, said: “We are delighted to partner with a company of Sports IQ’s calibre. The two businesses have similar DNA; we’re both committed to working at the sharpest end of industry, competing on quality and winning in the right way. These products will represent a sharp improvement on the current quality benchmark of US Sports products available, particularly for the nascent US market.”

Speaking about the partnership with Metric Gaming, Omer Dor, Co-Founder at Sports IQ, said: “We believe there is a new standard of expectation from suppliers to deliver innovative, reliable and best-in-class products. We are delighted to be working with an exciting company like Metric Gaming as they match our aspirations, and we recognize their huge potential to further disrupt the B2B sport betting market in Europe, the US, and beyond. We look forward to their new and existing clients benefitting from the Sports IQ suite of products.”