The second edition of Juegos Miami (May 31st – June 2nd) was marked by an upswing in international visitor attendance and exhibitor participation that has clearly reinforced the position of the show in its Florida location and on the gaming industry’s annual event schedule.
Once again Merkur Gaming Americas took a leading role at Juegos Miami. Sponsorship of the event’s opening night cocktail reception, use of an exclusive showroom, presenting a multinational team and displaying the very best of the company’s ‘Made In Germany’ product innovations all combined to make Merkur Gaming Americas a standout attraction for the event’s visitors at the historic Biltmore Hotel in Miami’s Coral Gables.
Merkur Gaming duly ‘shone’: far much more so than the weather! The show’s second day marked the official start of Florida’s annual ‘Hurricane Season’ and the final day opened under dark skies and a rainstorm of Amazonian proportions. None of which diminished the attraction of this hybrid concept event that combines a trade show, a conference, a multi-track learning experience and an extensive social and networking element all in one venue.
The Merkur Gaming Americas team, comprising management representation from all of the subsidiary Merkur companies (Argentina, Colombia, Peru and Mexico as well as executive level representation from Merkur Gaming Americas in nearby Deerfield Beach, Florida) together with Gauselmann Group subsidiary companies GeWeTe, the renowned cash handling specialists, and Cashpoint, also had a strong presence at Juegos Miami.
The product presentation highlighted Merkur Gaming’s Avantgarde slant top and its latest evolution, Avantgarde Trio, plus Merkurstar models that collectively featured enthralling and exciting games such as the feature rich Deep Sea Treasure and the Ancient Egypt themed Pharao’s Riches. As expected, these were games that created excitement and player interaction proving that, as always, ‘the key is in our game’.
Charles Hiten, Chief Executive of Merkur Gaming Americas, closed out the event by saying: “We predicted that Juegos Miami would take a major step forward this year and demonstrate that this is indeed the event that provides a valuable meeting point for gaming professionals from across Latin America. Merkur Gaming Americas was excited to play a major role in Juegos Miami and, as the sponsors of the opening night’s reception and with a full international team in attendance we ensured that visitors from across the entire LatAm region were well looked after by their own local contacts. Juegos Miami is a very special concept event, an unique ‘hybrid’ that has now successfully proved its worth in Miami and on the international calendar. Merkur Gaming enjoyed a hugely successful presence that provided an effective springboard for our continuing expansion throughout the Americas.”