Ladbrokes and Playtech have worked closely to re-launch Ladbrokes Live Casino, to deliver a new studio design and improved app functionality. In an industry first, a new video system will allow customised messaging with players direct from the casino table.
The main areas of change are a bigger and improved product range and a planned schedule of new releases as well as increased interaction with players to create an authentic live casino experience. To support the growing interest in gaming, the Live Casino will have greater prominence on the Ladbrokes.com home page.
In keeping with Ladbrokes’ deep sporting heritage, the look and feel of the new studio will pay homage to some of the best-known sporting events.
“Our gaming customers want an authentic casino experience and that is why we’ve updated our live casino offer and increased player interaction to create the ultimate live gaming experience,” said Antonio Ruggeri, Live Casino Product Manager for Ladbrokes Coral.
Kevin Kilminster of Playtech comments, “Ladbrokes and Playtech worked closely to re-engineer and significantly enhance the new dedicated environment. The new area takes advantage of Playtech’s latest next-generation studio capabilities moving the design and gaming experience to the next level alongside Ladbrokes’ long-term sports oriented focus.”
Ladbrokes live casino is available via mobile, website and app.