Inspired, a leading provider of Virtual Sports, Mobile Games and SBG Video Lottery, today announces that has been shortlisted for SBC’s ‘Best New Virtual Sports Product’ in their 2016 annual awards.

· Inspired’s Rush Football Live is the first ever on-demand, in–play Virtual Football product, and is specifically targeted at mobile and online players. The game includes a full league format and in-game commentary from industry veteran Ian Darke.

· Rush Football Live was Inspired’s first on-demand Virtual Sports product to be released to the UK market. With a full league format of 16 teams, players can analyse team form and control and bet on their own personal football season. The product offers an array of betting opportunities – including pre-match, in-play and accumulator bets across up to eight matches.

· Inspired is the market leader in Virtual Sports, providing scheduled and on-demand events in 35,000 venues across 100 websites in 20 countries. A demo of Rush Football Live is available here

· Inspired’s second on-demand Virtuals product, Rush Golf Live, has recently launched and will be followed by the full portfolio of Virtual Sports and Numbers Games, which will also be delivered as on-demand variants in the near future.

Steve Rogers, COO Digital Games, Inspired Gaming Group, commented: ‘This nomination is a testament to the quality, innovation, and success of Rush Football Live, and Inspired is proud to have been the first to produce the first ever on-demand, in-play Virtual Football Product. This premium game was developed in response to a growing demand for targeted content for mobile and online players, and we anticipate its ongoing success, along with that of the other on-demand variants that we will be deploying over the next year.’