Nowadays, in the digital era, most of the gambling industry operates on the Internet and the global data volume is dramatically growing. That large portion of data is called Big Data and it is not just a large amount of information, but a unique technology aimed at data processing and usage, particularly, the ways to find the necessary information in large data sets.
When it comes to business, the concept of Big Data stands for many tools, approaches and methods to analyse and process both structured and unstructured data, its further employment in specific areas and achievement of various goals.
The Big Data term emerged in 2008. Since then, it has been explained in different ways. However, the main thing you need to know for a holistic understanding of Big Data is few simple words: data storage and processing.
It’s safe to say that the primary purpose of using the Big Data technology is to achieve maximum efficiency in processing a large amount of information. (source: https://medium.com/@slotegrator/)
During the second and up to date, the most important edition of MARE BALTICUM Gaming Summit, Alex Kornilov, CEO & Founder at BETEGY, will have a keynote presentation which is titled “How big data helps to shape the future of marketing strategy for operators” and will focus on the following key points:
– sports content as the most valuable content online
– why does the US lead the way in data visualisation
– operators vs. media companies
– how operators can utilise sport data in marketing communication
– new approaches for content creation and content distribution on a scale
MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian.