Brian Meacher will assume the responsibility of the sales activities of the Gauselmann Group in South Africa as from 1st July 2015 onwards as Managing Director of Merkur Gaming Africa.
The 56 year-old British national has more than 30 years of industry experience as well as enormous expertise of the African market. In his position as Managing Director of Merkur Gaming Africa Brian Meacher will both further consolidate the market position of the Gauselmann Group as well as develop new sales potentials.
Africa is at present the continent that is growing the quickest in the world and is a significant market for the gaming industry. The Gauselmann Group has been active for several years in South Africa through a distribution partner and now expands this commitment with Merkur Gaming Africa as an autonomous sales company. The licensing process for South Africa is to be stepped up under the leadership of Brian Meacher. This applies to both the casino as the LPM (bar and pub) sectors.
Brian Meacher is known as a true great in his field of work. He made a name for himself – amongst others – as business manager at Africa’s largest tourism, leisure and gaming group for which he worked 17 years. He most recently worked for a well-known casino chain in South Africa being responsible for the business development and operations.
“We have been able to gain an industry expert in Brian Meacher who will support us in best making use of our opportunities and potential”, commented Jürgen Stühmeyer, Sales Director on the Board of Directors of the Gauselmann Group. “As a competent and accomplished local contact, he will strengthen existing customer relations as well being responsible for developing new, potential markets”.