Gaming Innovation Group Inc. (GiG) is set to launch its next-generation data platform, GiG Data. GiG Data has been designed to be integrated with GiG Core (the Company’s iGaming platform) or can integrate with third party solutions. The data platform enters the market as a real-time, cost-effective, secure and compliant tool.

GiG Data will bring improved data integrity, efficiency, speed and a stronger offering to both GiG’s internal operations and those of its customers. Existing customers will be migrated from the current data platform in 2020. The offering will also be available for new customers from the end of 2019.

The solution offers operators a fast and scalable self-service tool, that will produce data and back office reports in real-time and improves business intelligence. The tool provides a secure and compliant data framework, which is responsive to the critical data needs for both GiG and its partners. It comes with standard KPI libraries across all tools and incorporates artificial intelligence applications, which work together to implement responsible gaming tools.

Richard Brown, chief executive officer at GiG, says: “We are pleased to be adding a new data platform to our B2B solutions. The vision behind the product was to invest in creating a data platform to drive new cutting-edge solutions that we can use internally and offer to our customers. The platform improves the way we store and manage data, with the real-time reporting leading to significantly increased service level to our partners, acting as the one account for all data services.”