Gamesman Sales Director, Martin Rigby, has highlighted the role of major events, such as ICE in bringing the industry together as a community and talking product. He explained: “Great ideas come when our industry is able to spend some time reflecting on the business and exchanging opinions. Our job is to come away from ICE with a clear understanding of what a customer wants, understand their issues and then use our passion for engineering and deep knowledge of the industry to provide the best possible solution.”
He added: “We always bring new developments to ICE, a percentage of which are bespoke. In terms of trends to look out for, I would highlight the use of LEDs combined with new and innovative tech – especially in the high end US machines – which make the product really stand out. From our experience as a leading player on the supply side, the combination of both video and reels is a popular and a winning combination. This is the case in the US where it has brought the digital and mechanical interpretations together. On the surface ICE may look quite a relaxed way to spend three days but the reality is, this event is so very important for us as a business and for our customers.
Whilst our home UK market is still very important, the company is now a global force in gaming, looking after customers throughout the world. We have a wholly owned factory in the Shenzen region of China and an office in Las Vegas. Ours is not a ‘one size fits all’ type of business. There are differences in legislation, differences in culture and differences in player tastes and motivations. Working in partnership with our customers, our job is to understand the points of difference that exist and interpret the gaming needs of each and every market that we are involved with.