‘An invaluable opportunity to showcase the huge strategic and commercial benefits of GameAccount Network’s Simulated Gaming™ offering to an international audience of key opinion-formers’ is how Dermot Smurfit, CEO of GameAccount Network (“GameAccount” or the “Company”), a leading developer and supplier of enterprise-level B2B gaming software and online gaming content, described the Company’s highly successful showing at G2E in Las Vegas.
Coinciding with the announcement of a Simulated Gaming™ website for Empire City Casino, which was confirmed on the opening day of the show, the potential for casino operators to effectively lift their casino floor and represent it online, with all of the associated benefits of increase patron visitation on-property and the generation of meaningful levels of new income from an online channel, was one of the key discussion points at the expo.
Dermot Smurfit stated: “Enabling bricks and mortar casinos in the United States to move online is a core element of our mission statement and G2E certainly enabled us to have the conversations we were looking to have and with the right people.
“Simulated Gaming™ and the award of a US patent for our iBridge Framework which enables the complete integration of an Internet Gaming System with a land-based casino’s rewards points program, created a real buzz at the show as operators realised the benefits in a yet to be regulated environment. It not only enables operators to offer engaging online gaming to complement the live experience, but it also puts those brands in pole position for when online real money gaming goes live.
“We also premiered our pioneering iBeacon technology used for on-property gaming, which when combined with our class leading content represents both a strategic and an immediate commercial opportunity, benefits which resonated with those casino operators visiting our stand and the many meetings we held with operators during our time in Vegas”.