EveryMatrix is pleased to announce the recent integration with FAST TRACK CRM to boost player engagement across its network of operators, promote true real-time capabilities and help clients build better retention and acquisition campaigns.

FAST TRACK has been successfully integrated with GamMatrix, EveryMatrix’s PAM platform. EveryMatrix’s network of operators can increase ROI on marketing campaigns, better target groups of players and achieve a superior player engagement and less churn, all in real-time.

The FAST TRACK platform enables operators to manage all aspects of the player engagement from one central system, in real-time. Operators can also take advantage of FAST TRACK’s machine learning capabilities and flexible segmentation model to create truly personalised experiences for their players.

Ebbe Groes, Group CEO of EveryMatrix, comments: “We are pleased to work with FAST TRACK, the industry’s up-and-coming player engagement platform. FAST TRACK has developed an agile and highly efficient platform which can be successfully used by any ambitious operator out there.

“The integration was done via our DataHub product which offers real-time push notifications of all transactions and player updates across all the EveryMatrix products. I am a strong believer in real-time marketing which can make or break any campaign on both sports and casino.”

Simon Lidzén, Co-Founder and CEO of FAST TRACK, says: “We are very happy to be working with EveryMatrix and to be able to offer the FAST TRACK platform to their network of operators. We believe our platform will add a lot of value alongside EveryMatrix’s suite of products and are looking forward to seeing how operators will use the combined power of our technology.”