Max Entertainment, the operator behind the hugely popular Slotty Vegas brand, has partnered with Enteractive to deploy the CRM specialist’s (Re)Activation Cloud®, iGaming’s leading conversion platform.

The plug-and-play service offered by Enteractive will help Max Entertainment drive player retention rates at Slotty Vegas to new highs.

Max Entertainment launched 2012 with a mission to offer the best possible experience to players. This ethos has seen it emerge as a market leader in Europe and further afield including jurisdictions like Finland, Norway and Germany.

Jorge Pinto, Director of Marketing at Max Entertainment, said: “We have always wanted to provide our players with the best experience and in Enteractive we have found a partner that will allow us to take this to new heights.

“As acquisition costs continue to rise alongside competition from other brands, it is more important than before to ensure players are encouraged to be, and rewarded for, their loyalty to a brand and this is exactly what (Re)Activation Cloud® will allow us to achieve.”

(Re)Activation Cloud® is the only scalable, proprietary software available on the market which is specifically designed to handle personal one-on-one calls that strengthen customer loyalty.

While the entire industry is focusing on gamification and automated tools, Enteractive is choosing to focus on retention powered by technology and real human interaction. Enteractive’s services result in a boost to bottom-line P&L and long-term brand loyalty.

The platform plugs directly into clients’ existing CRM systems through seamless API integration which provides real-time, end-to-end transparency. Enteractive’s clients’ have full visibility and control of the entire process.

Additionally, all (Re)Activation methods used are GDPR and G4 compliant and all data processed is highly secured.

Mikael Hansson, Enteractive Founder and CEO, said: “We are pleased to have partnered with Max Entertainment, an established operator in Finland, Norway and Germany with plans to expand its successful Slotty Vegas brand into new jurisdictions.”

“Our (Re)Activation Cloud will allow Max Entertainment to drive conversion rates while also ensuring their current player base feels valued. This, in turn, will allow the operator to continue to drive growth across the board.”