Element Wave – the multi award-winning, mobile marketing technology and service providers from Ireland – today announces that Mobile Moments – the only Mobile Marketing Automation platform created specifically for the online gaming industry – has gone live.
Element Wave – which works with major brands like bwin.party and Betsson – has developed Mobile Moments to tackle the increasing problem of mobile player churn for operators. The new product differs significantly from the original Element Wave push messaging and analytics platform. Mobile Moments delivers automated personalisation, giving marketers the power to create compelling data-driven mobile marketing campaigns.
The fully automated solution significantly increases user life-time value through faster mobile player funnel conversion, reduced churn and boosted in-app monetisation, resulting in significantly higher mobile revenues for operators. It enables brands to create individualised in-app journeys that drive users to purchase, harness behavioural data in real-time to deliver personalised content to every app user and features ultra-fast user interaction speeds.
Dorothy Creaven, CEO at Element Wave, said: “We are delighted to be able to showcase our new Mobile Moments platform at ICE. A huge amount of development has gone into building our core technology. As a result, our customers can now create personalised, automated campaigns that drive users through particular user journeys in real-time, opening up a massive opportunity for in-play betting. It will completely change the way that mobile marketing campaigns are created within the online gaming industry. “Mobile player churn is a serious issue for operators. They know they need to engage and retain their mobile customers, but until now, there hasn’t been one platform on the market that analyses every app session, deposit and bet placed by each and every single one of their mobile players. Mobile Moments not only solves this problem but delivers exciting results to match.”
Richard Smith, Head of Mobile at Betsson Group, said: “Element Wave helped Betsson Group with delivering a complex, bespoke integration of mobile push messaging technology. Their biggest assets are hands on management, knowledge of the industry and mobile marketing expertise, combined with a genuine passion and can do attitude.” Element Wave are exhibiting at ICE Totally Gaming (2nd-4th February) in London for the first time. Visit them at ICE at stand N3-400 for a demonstration of Mobile Moments.
