Element Wave, the market leader in mobile marketing automation, today announced its latest guide to betting and gaming mobile player data: Mobile iGaming Insights guide.
The guide takes an in-depth look at real-time and pre-match player behaviour on apps. It finds that a data-driven approach to individualisation based on player behaviour results in engaging and lucrative mobile iGaming experiences.
From studying thousands of in-app messages, push notifications and player behaviour results across sports book and casino apps, the data shows clear trends and predictable results in registration journeys, bonus claim rates and real-time reaction to mobile messaging.
Please find your copy available at this link.