‘Shining a light on Africa’s gaming ecosystem’ is the theme of the new creative campaign developed by Clarion Gaming in support of the second edition of ICE Africa, which is taking place across 2-3 October 2019 at the Sandton Convention Centre, South Africa. The two day exhibition and conference is aiming to build on the success of last year’s launch which attracted 1,597 gaming professionals from a total of 89 countries, a high level of representation which confirmed ICE Africa’s status as the showcase event for all of the continent’s regulated gaming economies.

Kate Chambers, Managing Director of Clarion Gaming and the person responsible for bringing ICE to Africa, explained: “Last year’s launch was the first occasion that the ICE brand had travelled outside of the United Kingdom and the overwhelmingly positive response that we received confirmed the desire the industry has for a professionally organised business event, as well as the power and influence the ICE brand has on the international stage.

“Whilst we have been very clear that ICE Africa is a long way off in terms of approaching the scale of its parent show in London, what we can guarantee is the same level of professionalism, care, quality of delivery, attention to detail and insight that has helped to make ICE London the most influential international gaming event in the world. The visual creative reflects this shared DNA which embraces a commitment to serve the entire A-Z of the gaming ecosystem throughout the continent of Africa.”

She added: “Gaming is an extremely dynamic sector which is shaped by a combination of advances in technology, changing demographics and, of course, regulation. Faced with the big question of how the various markets will develop and their likely direction of travel, influential business events such as ICE Africa represent an invaluable opportunity to shine a light on all sectors of the industry operating in all regulated jurisdictions. ICE Africa has been created to help delegates to learn, network, influence, see the latest gaming products from the industry’s leading innovators and, as a result, to stay ahead of the curve.”

For more information on all of the opportunities available at gaming’s only B2B pan-African event and to register, visit: www.iceafrica.za.com