Yggdrasil Gaming is harnessing the Christmas spirit with an unprecedented €200,000 Christmas Calendar campaign to boost engagement and retention over the festive season.

Throughout the month of December, the provider will run 31 daily campaigns showcasing the power of Yggdrasil’s collection of in-game promotional tools, BOOST™ and pioneering social sharing tool, BRAG.

The innovative campaign concepts will cover many of Yggdrasil’s most popular slots, including Vikings Go Wild, Golden Fish Tank, Holmes and the Stolen Stones and others.

Among the promotional tools included in the campaign will be Yggdrasil’s newest promotional tool Missions, where players compete to complete objectives to win big prizes, and Cash Race, where players can win direct cash prizes during a set period of time.

The campaign will be available to players across a majority of Yggdrasil’s partner operators.

Fredrik Elmqvist, CEO of Yggdrasil Gaming, said: “The countdown to Christmas is already under way, and Yggdrasil is celebrating with a €200,000 festive bonanza that will showcase the power of our in-game promotional tools, BOOST™ and BRAG.”

“The online casino sector is more competitive than ever, and aside from creating great new titles, we are dedicated to ensuring that our games are backed by a supporting infrastructure that allows operators to keep their players engaged and entertained.”

Thomas Hutchinson, Head of Casino at NordicBet, added: “The Yggdrasil Christmas Calendar is a great concept that NordicBet will take full advantage of.

“I love being able to cherry pick which promotions NordicBet takes part in and work the Yggdrasil promotions around other promotions we have planned for Christmas. It is simple and convenient, and we value Yggdrasil’s holistic approach to slots content.”

Yggdrasil was the winner of Slot Provider of the Year at the 2016 EGR B2B Awards, the latest in a growing list of accolades including Gaming Software Supplier of the Year at the 2016 International Gaming Awards, and Software Rising Star at the 2015 EGR B2B Awards.