Adult gaming company, Cashino has invested close to £3.5 million in the refurbishment of UK venues in Birmingham, Cotteridge, Coventry, Ealing, Merry Hill, Southampton, Wembley and Watford.
The company, which operates 168 adult gaming centres across the UK, has enjoyed significant success in recent years, and is aiming to build on this by focussing on the development of the customer experience. The intention being to be reposition itself as the number one low stake gambling destination, complete with a modern casino feel.
Mark Schertle, Chief Operating Officer for parent company Praesepe, said; “One of the main attractions of Cashino has always been the social side of gaming it provides to our customers, and the key aim of the refurbishment programme is to enhance this social aspect and improve the overall customer experience, which in turn helps create the modern casino feel we are striving for.”
“With that aim in mind, we’ve adding serviced bar areas – serving soft drinks, bean to cup coffee machines and a host of hot and cold snacks – to all refurbished venues. We’ve also added brand new screens, the latest gaming machines and have significantly improved the décor of each of the venues.”
To celebrate the opening of the newly renovated venues, new and old customers, as well as passers-by, were invited in and treated to live entertainment, cash giveaways, goodie bags, special discounts, and access to brand new games and gaming machines.
In addition to the refurbishment programme, Cashino has also invested a further £3.5 million in new gaming machines, and service training for its venue and area managers.