The 18th edition of FADJA welcomed hundreds of operators, manufacturers, and visitors from across the globe; it is at this event that Btobet was delighted to receive positive feedback regarding its first forays in the South American gaming and sports betting tradeshow.

 

Fadja presented an excellent opportunity to showcase Btobet’s advanced Sportsbook and Gaming platform in the Latin American sphere; CEO Alessandro Fired commented, saying: “I firmly believe that in a few years, the iGaming and sports betting industry in Colombia will become one of the foremost regional economies, primarily due to its juridical and all-type security. I am very impressed by the dynamism of the FADJA tradeshow – we met a number of South American operators interested in our intelligent platform, B Neuron, and I’m very glad to confirm that the company’s expectations have been exceeded. Operators also appreciated Btobet and 24Win’s partnership at the event, as well as our white label solution to the South American market.”

 

Btobet’s Key Account Manager Antonino Santagelo explained the strength of the company’s platform for the newly regulated local industry: “Btobet is focused on the future, and over the last three years our engineers have developed a software able to efficiently adapt to any operator. We enjoyed significant success in Europe, and now we are aiming to expand our business into Latin America starting from the Colombian market. From that perspective, we recently signed an agreement with 24Win who will soon be one of the operators to acquire the license for online gaming from Coljuegos. 24Win will soon launch the “.co” legal domain employing BtoBet’s most advanced platform and Sportsbook software, offering online casino, sportsbook and games.”

 

Strengthening its potential, Btobet is confident that FADJA gave the B Neuron platform the exposure it deserves, and the company is now looking towards the future by exploring other new emerging markets. In fact, shortly after FADJA Btobet will attend the SBEA tradeshow in Kenya from the 23rd to 25th May.