Better Collective, the world’s leading provider of betting tips, bookmaker information and gambling tools, is celebrating the joy of six after winning a prestigious Gazelle Award for a sixth-straight year. Denmark’s national Gazelle Awards recognise businesses who’ve shown growth for at least four straight years, and Better Collective is now one of the most prolific winners, with titles in every year since 2011.
It’s also the second year that Better Collective has been awarded a Super Gazelle title, after yet again achieving the qualifying revenue growth. Today’s announcement marks twelve years of successful growth for Better Collective, whose revenues have now improved consistently since 2004.
Jesper Søgaard, Founder and CEO of Better Collective, said: “When we set out 12 years ago to create a business which makes the betting process more transparent, I never could have envisaged the huge success we would achieve. “Winning a sixth-straight Gazelle Award is confirmation of the incredible journey we are on, with new products such as SmartBets and bettingexpert LIVE driving us forward.
“It’s a fantastic honour, but it’s no time to rest on our laurels and we’ll be making sure we continue to innovate and create products that propel Better Collective to further success and growth in the future.” Better Collective provides a range of bookmaker information and innovative gambling tools, including bettingexpert, its flagship tipping product providing pre-match and in-play tipping, and SmartBets, the customisable odds comparison website making it clearer than ever to find betting value.