Gaming marketing optimisation specialist Beehive has launched a new online portal to share its latest insights, news and innovations to marketers across the gaming industry.
Beehive Community, which is free to access at http://community.beehivebi.com/, features expert analysis from the Beehive team on the issues that marketers working in gaming face every day.
Among the early posts are a guide to smart player clustering and a post explaining the importance of an intelligent and focused data strategy.
Adi Dagan, CEO of Beehive, said: “We have always believed that as well as offering market-leading products and services, it is important to share our expertise with customers, and that is why we have launched Beehive Community.
“Since the business was founded, we have made it our top priority to keep in close, personal and daily contact with our clients. Beehive Community is yet another way to strengthen our relationships not only with partners but with the entire industry.
“Operating in such a dynamic and ever-changing start-up environment leads to constant product innovation, which we feel obligated to share with our friends around the globe.”
Beehive offers customers a range of powerful tools that help operators and fellow suppliers analyse, optimise and monetise customers. Its intuitive marketing tools are proven to boost conversion and retention rates across online, mobile, and retail channels.
The company works with a number of major operators and providers in the gaming industry, including Ladbrokes, SNAI and Microgame.