Aristocrat Technologies is reporting its most successful ICE Show to date following a record amount of interest and sales at London’s ExCeL Centre. The global gaming supplier used the show to formally launch its new range of advanced Helix™ cabinets to EMEA-based operators, along with a strategically segmented range of over 60 new and unique games.


Amongst the new games displayed were innovative concepts from Aristocrat’s C-Series™ of core games, J-Series™ jackpot style games, E*Series™ entertainment games and a range of new linked/licensed centrepiece games making up the EMEA gaming operations portfolio. The stand line-up also featured four global premieres.


“Customers seemed to be very impressed when they saw the depth and breadth of their portfolio, their shopping lists quickly expanded to cover a wider range of Aristocrat games to suit a broader range of players, which they could now cater for on their floors,” said Donal Maguire, Sales & Marketing Director – Europe.


“The feedback on E-series was sensational, with most excited by the fact that we were able to deliver another 19 great titles enhanced with new features, game mechanics and standalone progressives, building on the already successful 16 titles released in 2014. They proved very popular due to the strong performance of their predecessors over the past 12 months,” he continued.


“Our new Jackpot range was also extremely well received. Taking inspiration from the E*Series model, including eye-popping animations, strong audio effects and compelling maths models, these games have performed exceptionally well in our first release markets of Australia and the US and are mirroring the results already in Europe, especially on the Helix Super Screen™ Slant cabinet, with its 32-inch high definition top screen.


“Aristocrat’s core games, now presented as the enhanced C-Series, gained favour across the board, with a number of new multigame packages unveiled, as well as Wonder 4™ Jackpots! – a brilliant new spin on the original multi-play marvel complete with animated jackpot wheel – and seven new families of games, each with their own unique appeal, and already proving successful in some of our traditional core markets.


“Among the most glamourous products on our stand were the impressive link games, including Batman™ Classic TV Series and Superman™ The Movie Wonder Wheels™ and Tarzan of the Apes™. These will begin to appear on European gaming floors over the coming weeks and months.”


Mr Maguire concluded, “While 2014 was about great games and a great library, 2015 demonstrated our continuous desire to innovate and deliver both a strong and deep content library, but also a strong hardware platform to use into the future, coupled with a sneak preview of some 2016 premium cabinets featuring Game of Thrones™ and Britney Spears™. Our ICE 2015 stand was a resounding hit with customers and will prove to be a watershed moment for Aristocrat’s growing presence on European gaming floors.”