Apollo Games, will be living up to its reputation for being one of the most ambitious commercial organisations in the sector, when it uses next week’s ICE Africa (2-3 October, Sandton Convention Centre) to unveil its plans to expand across the continent.  The Czech Republic based company, which produces innovative gaming solutions for both the land-based and online gaming sectors, will be making its debut appearance at the pan-African b2b gaming event looking to expand a footprint which already encompasses its twin main territories of Kenya and Uganda as well as Liberia, Republic of the Congo, Tanzania, Cameroon, Nigeria, Ghana and Rwanda.

Explaining the rationale for attending ICE Africa and the company’s objectives, Ms. Jindriska Moravcova CEO, Apollo Games, said: “Besides our key European markets, continual growth in Africa is another step to becoming a world class company with a global reach.  Our goal is to increase awareness of our presence in Africa and attract new operators and potential clients.

“We are aware of the specific trends and differences that exist among African countries and we are ready to offer and deliver the best solutions for each and every market both now and in the future.  Entering South Africa is our main goal right now and hopefully it will be the next big step forward for the business. We know from our own experience that there is great potential for expansion and the positive feedback we received from guests and clients who attended this event last year suggests that ICE Africa will help us to make powerful connections with new customers in new territories. I hope the market will be as excited as we are!”

The 2019 edition of ICE Africa will feature a two stream conference comprising 60+ expert thought-leaders and an exhibition space featuring more than 70 of the international industry’s leading innovators.  The content-rich learning programme has been curated with the objective of driving the socially responsible advancement of gaming in Africa.

For more information on all of the opportunities available at gaming’s only B2B pan-African event and to register, visit: iceafrica.za.com