AMATIC Industries announces the appointment of Ron Babini. Mr. Babini will join the sales team on 1st February and will therefore be taking an active role on the AMATIC Industries’ stand at the forthcoming ICE.


Mr. Babini has gained seventeen years of experience in the global gaming industry. He joined IGT in 1999 with sales responsibility throughout Europe and Russia. Mr. Babini worked for Inspired Gaming Group between 2011 and 2015 with sales responsibility in Europe for the casino, VLT and online sports betting segments.


His extensive product and game knowledge has been the pillar of Mr. Babini’s success throughout the years. Furthermore, his professional and very approachable way of doing business has enabled Mr. Babini to become very well known and respected personality in the global gaming industry.


“Ron has his finger on the pulse. He knows our industry inside out. He is the perfect fit to our team. We place total emphasis on our research and development and as a family-owned company, we can drive our direction the way we believe the industry should be going. We like to see ourselves as pioneers – helping operators to keep their own personal, individual approach to the business they conduct. Our Performer gaming machines, for example, set the direction for stylish curved cabinets. We wish to predict and drive future gaming requirements and together with Ron, we are now in an even stronger position to do this”, stated Mr. Tom Engstberger, Sales Manager at AMATIC Industries.


“The AMATIC gaming product solutions have always impressed me”, noted Mr. Babini. “AMATIC looks to preempt future trends and packages them in a very stylish way. I am excited to join this mid-sized, family-owned company. The route and time to market is so much more direct”.


Mr. Babini will support AMATIC Industries in growing its international casino customer base. “The flying Dutchman has found his nest. I don’t know whether it’s luck or fate that for my premiere at ICE with AMATIC one of the new games being shown is called ‘The Flying Dutchman’, Mr. Babini added. His multi-lingual talents will be put to great use in the global sales drive. AMATIC Industries will be exhibiting at stand #S3-350 at the ICE.