ICE 2015 provided the perfect preview with the introduction of yet more new games and cabinets, to allow further expansion in more gaming jurisdictions for land based and online gaming.
Notably ICE paved the way for the introduction of new concepts for the UK B1 Casino’s with games especially created for this segment such as Fortune Ox™ and Royal Diamonds™. The great games and themes could be seen throughout the Ainsworth stand for the core Game Plus™ library: Quad Shot®, Double Hit®, Play 40/50/100 Lines™, Wheel Winner®, Multi Win™ and High Denom™.
Centre stage was the latest cabinet – the A560®SL featuring the Sweet Zone™ and Whopper Reels™ innovative game packages. These highly entertaining games are presented on a 32” portrait high definition screen. Jackpot offers can be displayed with a 19” LCD Topper option. Just some of the games were on display included Rumble Rumble™, Big Bang Bucks ™, Flying Horse™, King Cat™, Fire Wizard™, Ice Wizard™, Power Fruit 7’s™ and Mega Fruit 7’s ™ with many more titles available.
Adding to this, the enormous A560® Wide Boy™ brings features alive with the 32” landscape mode LCD top box and exciting game driven LED lighting. Headline titles on display at ICE included Hummin King Spin™, Reel of Wheels Horsepower™ and Cash Challenge™.
Ainsworth dedication for game development was recognised at the ICE with the presentation of a major award. The ‘Golden Dice’ is presented to a very select few each year by the industry magazine ‘European Casinos – The Elite’. Ainsworth Senior Management (Danny Gladstone, CEO Ainsworth Game Technology, and Robert Dijkstra, MD Ainsworth UK Ltd) were delighted to accept this award as recognition for the company’s constant investment and advances in research and development for products specific to the European market. This truly underlines how far Ainsworth has advanced in such a short space of time in the European casino market and that in often challenging trading conditions. To be growing market share when overall demand has generally been decreasing in past years for casino slot machines in Europe just shows how much Ainsworth has to offer the market. The new games and the new cabinets reflect the company’s philosophy in investing in the market and receiving the ‘Golden Dice’ was a just reward.
Ainsworth UK Ltd. Managing Director, Robert Dijkstra, looks back on an extremely successful show, stating, “Our growth rates remain amongst the highest in the industry which reflects on the sheer amount of focus we place on our games and gaming machine range. We are very proud to have received the ‘Golden Dice’ award. On behalf of all the Ainsworth team, we wish to thank all the visitors to our stand. You all made this a very special ICE for us”.